T-Mobile: ‘Magic Mirror’
Step into the future of retail with our ‘Magic Mirror’ augmented reality experience built for T-Mobile. Simply hold any object up to the mirror and watch as striking graphics and animations appear on the glass, perfectly tracking the movements of the object.
We delivered the T-Mobile AR Magic Mirror 2.0 AR interactive within T-Mobile's new 5G&me Tech Experience Center in Bellevue. Designed on a taller-than-life, digital mirrored display, the AR Magic Mirror gives participants a taste of what shopping and product interaction will look like in the near-future when powered by T-Mobile’s 5G network, computer vision, and smart services. This project encompassed a complete overhaul of Magic Mirror 1.0, enhancement of 9 existing products, development of 4 new products as well as a real-time virtual fitting room and virtual makeup counter. Each product featured bespoke AR interactions and minigames when presented to the mirror. I oversaw and led all aspects of design, animation, branding, packaging, and UI/UX across all of the products.
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